Scenarios Applying forecasting methods
Human Understanding tech-human evolution
Digital Understanding digital environment evolution
Co-learning through consensus
Learning at individual level has become an available commodity, easier to manage than ever before. Nevertheless the current challenge is learning together. co-learning. The major part of what is made: products, services or tasks, is made collectively. … more
This is a list of things to be done to support “innovation project management” that goes from the rigorous analysis of opportunities to selling prototypes.. The whole process can be interpreted as a “dynamic task cartography” that has to be adapted to each particular situation.
• About Innovation Cells
• List of deliverables.
|Deliverable 1.||Setting the opportunity|
|Deliverable 2.||State of Art|
|Deliverable 3.||Market Research|
|Deliverable 4.||Business model & plan|
|Deliverable 6.||Market trials|
|Deliverable 7.||Legal & administration
|Deliverable 9.||Commercial action
The objective of this practice is to review key aspects of the marketing and the selling of innovation. The practice proposes an approach to “innovation retail” that emphasizes the connection with users – customers combining marketing and selling in a continuum process that extends all along the innovation project.
The Quinary Analysis method allows evaluating business drivers impact on the evolution of a product/service and its business model and innovation options. The deconstruction of a product-service is based on the identification and evaluation of its attributes, and their comparison with top referents that are good in a particular quinary driver.
Statement: Product/service creative construction
Lectures: 1. Fundamental quinary drivers 2. Technical & commercial quinary drivers
Research: Quinary Business Drivers