Is creativity the driver of innovation?

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Competitiveness Review published an interesting paper that “marries” Porter’s “traded clusters” concept with Florida’s perspective of “creative class”. Although the goodness of the combination may be obvious it results particularly illustrating the research approach.

Combining the two lenses, industry and occupation, researchers identifies four major industrial- occupational categories: Creative-in-traded, creative-in-local, routine-in-traded and routine-in-local. Economic growth and development is positively related to employment in the creative-in-traded category.

Creativity, clusters and the competitive advantage of cities. Roger Martin, Richard Florida, Melissa Pogue & Charlotta Mellander. Competitiveness Review. Vol. 25, 2015. pp. 482-496 Link